On a bus stop I saw an ad for Telekomunikacja Polska* and Orange and Dell computers. It’s accompanied by a lavish (read: finger-down-the throat) TV ad campaign. It’s a great offer: you can go to a shop (Orange’s I think) and – wait for it – buy not only a computer but also connection to the internet. And that’s it! I think you’ll agree that presenting the opportunity to buy two things in one shop (e.g. fruit and vegetables) as an “offer” takes some neck. I went to their web site and checked the details. Here’s one of the “benefits:”

laptop DELL do odebrania w dniu zawarcia umowy
a Dell laptop yours to collect on the day you sign the agreement

In other words, when you buy the computer, you get to own it. There’s also an allegedly promotional price, carefully quoted without the VAT – you can do the sums yourself, mook – but no indication of what the computer would cost in any other shop, or what it cost before the “promotion” or what it would cost if bought outside of the promotion. But hurry! The so-called promotion lasts only as long as stocks but in any case not longer than until the end of the year.

Meanwhile Vision Express is running a charming TV ad for all the sniggering teenagers out there in need of glasses. It shows a guy reading the letters chart in an optician’s. The letters are “OMG,” “WTF,” “STFU.”

* A notorious abuser of its monopoly. But not to worry, it’s a private monopoly.